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Tom Ford Beauty opens first store in London
On , TOM FORD's first freestanding salon
opened, offering the ultimate in luxury beauty in the unique interpretation of
Tom Ford. The store is located in the historic district of Covent Garden (3 The
Market Building) and is an important step in the development of the brand.
The new transparent and gray multilayer glass design
plays with objects and space and showcases the collection of makeup, skincare
and fragrances for men and women.
Tom Ford's unique style is reflected in all dimensions of
the store, starting with the LED displays in the front with the latest
campaigns. Spotlights and floating white marble highlight the exquisite design
of the products. The visitor is immersed in the glamor and technology of
high-end retail.
Each room in the store, which measures 130 square meters,
has its own commercial environment. Together, they form the comprehensive
worldview of TOM FORD BEAUTY, with a comprehensive shopping experience and
diverse and innovative digital technology, sculptural design, and world-class
customer service.
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Low level
Color room
Find here the product presentations and the colors of the
season. With augmented reality, customers can try shades from the coveted
lipstick collection.
Scented Room
Enter Tom Ford's personal fragrance laboratory, where the
brand redefines the olfactory experience. Here is a special and interactive
fragrance installation where visitors can explore the unconventional scents of
the Private Blend art collection. The dramming bar offers personalized service,
from tasting luxury items to elegant scents.
k
Makeup room
An intimate space where personal makeup services and
demonstrations by beauty specialists Tom Ford take place. For the first time,
customers can register their home makeup applications as a personal method.
With this service, you will also receive a shopping list of the products.
Basement
Private makeup room
Appointments for Tom Ford's private makeup services room and
your beauty specialists can be booked online and in stores. The brand offers
personal perfumes and makeup services as an application as well as Tom Ford's
philosophy of "Shade and Illuminate", ultimate brows, VIP
masterclasses and bridal services.
VIP / event space
Here you will find the perfect space for a private
consultation on cosmetics and perfumes in private.
The conception of light and the environment with digital
screens creates a very exclusive place for the demonstration of these products.
Cleaning room
In London's most exclusive men's district, you'll find Tom
Ford's men's hair and skincare collection. The client can choose between an
exclusive service by a barber with a beard trim, an express facial treatment
and the classic wet shave. An appointment can be made online at tomfordbeauty.
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